Brand positioning, rebrand and website services for fast-growing architectural practice
When Smith Scott Mullan first approached us, they had outgrown their offices in Leith and were about to move from Leith to Edinburgh’s west end.
As ye do, when there’s a big change happening, the team looked at what else might benefit from an update. The elephant in the room was their website initially, as that hadn’t been touched in a decade.
Having noticed our work elsewhere, the directors got in touch. And after our initial chat, it was clear that the actual challenge was around identity, and there was a real opportunity to strengthen this.
In a sea of ‘greige’ architects who all look and say the same thing, how to stand out?
The project
Through a series of team workshops, client feedback and industry research, we unearthed what makes this team special.
Then we set about defining who it is they want to work more with.
- Who are those clients?
- What do they typically want to know?
- And how can Smith Scott Mullan help them?
Armed with all this knowledge, it was time to look at the brand identity. Keen to go against the typical light-grey-and-tiny-type combo that so many architect practices favour, we wanted to reflect this team’s essence by creating a look that feels sophisticated with a pop of colour.
Bit envious? Wondering what we could do for you?
Let’s find out. One quick call could be the start of something brilliant.