Unify a core message for Scotland's original social enterprise, the Wise Group
The Wise Group, Scotland’s original social enterprise, continues to grow, supporting vulnerable people – from prison leavers to families in fuel poverty. With 400 staff and a wide range of programmes, the team recognised the need to unify their communications under one core message. To boost credibility, engage colleagues, and reach wider audiences faster, they needed a clear brand position.
And that’s where we came in.
Strategic aims
The Wise Group’s primary aim is to mentor people to lift themselves out of poverty.
A huge and worthy goal that they’ve been championing for over 40 years.
We helped bring to life their Relational Mentoring framework into a format the internal team can understand and external partners love.
The Wise Group are blazing a trail of delivering the first of true, relational mentoring services across Scotland and the North.
Brand refresh
The only real asset The Wise Group had was the recognised logo, so we kept the essence of that, and adapted it to flex across the group’s offering.
There is now a brand new icon library and colour palette, with both reflecting the energy and warmth the people of this great organisation bring to every interaction.
Bit envious? Wondering what we could do for you?
Let’s find out. One quick call could be the start of something brilliant.