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The Institute of Chartered Foresters

‘I have thoroughly enjoyed working in partnership with 39steps for the past few years. Whilst the concepts, creativity and energy they have brought to a brand refresh, magazine redesign and website redevelopment was to be expected, I have been truly surprised and utterly impressed by the way Julie and her team have embraced our sector in order to better understand our needs as their client.’

Dr Stuart Glen, Member Services Director

the brief

The Institute of Chartered Foresters (ICF) is the only member organisation to offer chartership to both foresters and ariboriculturalists as well as valuable CPD opportunities to all tree professionals across the UK.

The team were looking to engage existing members, increase membership as a whole and raise awareness of the organisation and it’s credibility within the sector.


TREES Magazine

Thousands of tree professionals receive the ICF’s magazine each quarter. Packed full with news, relevant features and industry insights, the mag is well-regarded and a staple benefit to members.

In 2020, we unveiled a new-look, new name and style for the publication. Every quarter, the in-house team works with us to design, produce and arrange distribution across the UK.

rebrand of shortridge on posters
rebrand on laundry basket

Nurture. Grow. Thrive.

Every membership organisation relies on it’s members, and the Institute of Chartered Foresters is no different.

The challenge was to create an eye-catching campaign to invigorate renewals and encourage new tree professionals into the Institute.

With membership boasting multiple benefits for people at all stages of their career, Nurture. Grow. Thrive was born.

We workshopped ideas, then partnered up with some key friends to create a solid theme,  art-direct and filmed member videos, and created a vibrant toolkit for the in-house team to use to promote membership.

The toolkit has assets inspired by leaf patterns from nature, that reflect the overarching theme.




Copywriting     |   Art Direction     |   Videography

rebrand on laundry basket

resource-rich website

The Institute’s website is packed full of information such as up-to-date legislation, job vacancies, consultants’ directory, a vibrant events calendar and CPD opportunities.

There’s a Members’ Login portal too for member-only gated content. It’s been designed so it’s easy to navigate for a visitor, and for the in-house team to update.

Built in WordPress, it’s regularly maintained by us so it remains in tip-top condition and continues to add value to the Institute.

Visit website

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