Smith Scott Mullan
‘A big thanks to the team at 39steps for all their guidance, expertise and hard work on this project – we really enjoyed the whole process. We’re delighted with our new branding – it represents our practice as a creative team underpinned by experience, specialist knowledge and heritage. Our new website is so much more positive and now clearly shows off our two main assets – our fantastic team and the work that we do. We’re now able to quickly convey who we are and how we help our clients. Feedback from our team, clients and collaborators has also been extremely positive and we are grateful to everyone who engaged with us along the way.’
Rick McCluggage, Architect and Director
the challenge
When Smith Scott Mullan first approached us, they had outgrown their offices in Leith and were about to move from Leith to Edinburgh’s west end.
As ye do, when there’s a big change happening, the team looked at what else might benefit from an update. The elephant in the room was their website initially, as that hadn’t been touched in a decade.
Having noticed our work elsewhere, the directors got in touch. And after our initial chat, it was clear that the actual challenge was around identity, and there was a real opportunity to strengthen this.
In a sea of ‘greige’ architects who all look and say the same thing, how to stand out?
the project
Through a series of team workshops, client feedback and industry research, we unearthed what makes this team special.
Then we set about defining who it is they want to work more with.
– Who are those clients?
– What do they typically want to know?
– And how can Smith Scott Mullan help them?
Armed with all this knowledge, it was time to look at the brand identity. Keen to go against the typical light-grey-and-tiny-type combo that so many architect practices favour, we wanted to reflect this team’s essence by creating a look that feels sophisticated with a pop of colour.
Meantime, we addressed the website. Sites take time to be done properly and can feel overwhelming for clients to embark on. Regular check-ins with the key team members kept this moving.
The site has clear messaging that feels like them and conveys the right tone to clients, with new team photos that make them feel and look good. The projects are structured in a way that make sense to the business’s ideal prospects, with the all-important social proof of testimonials. There’s also succinct info about the services, and crucially, a great People area so prospects can see who it is they’d be doing business with.
Along with their swanky new look and feel, the team now have a set of easy-to-use on-brand templates and guidelines so they are empowered to create great documents each and every time.
services
MarketStreet / Brand / Web / Content
and now?
Now the team has a brand identity that feels like them. A tone of voice that reflects who they are. A website they’re happy to steer prospects to. They’ve got templates they can easily use to create great-looking tenders confidently and consistently, to help win them the work they actually want.
And the best bit? They’re all bloody proud of it.
fancy some of that for your business?
take the next step
Let’s discuss YOUR project and see which bundle suits you best.