Rebranding isn’t scary when it brings clarity, confidence, and clients who get you
Rebranding can spark excitement – or dread. We get it. There’s a lot at stake. Get it wrong, and you risk confusing loyal clients and handing competitors a laugh.
But get it right, and everything changes.
Make your rebrand a success with MarketStreet ™
A strong rebrand isn’t just a new logo — it re-energises your team, unlocks your story, and helps your ideal clients feel like you were made for them. It’s the difference between being overlooked and being in demand.
True confidence doesn’t come from a flashy font. It comes from knowing who you are, who you serve, and how to show up like you mean it. Our MarketStreet™ process uncovers what makes your organisation tick, who your ideal clients really are, and how to engage them with your authentic story — then builds your new identity from there.
Learn more about our rebranding process
When you get it right, everything changes
It’s not just a funky new logo
After going through our MarketStreet™ rebranding process, you’ll have a rock-solid foundation for a brand that reflects your values, excites your team, and attracts your ideal clients like a magnet.
Creating a tagline that shouts your value proposition
Using the brand script we develop with you, we’ll help you craft a tagline that packs personality and connects instantly with the people you want to reach.
Colours that speak your language
What do your brand colours say about you? Are they sending the right signals? We’ll explore palettes that not only reflect your values but help key messages and calls to action pop. Expect thoughtful suggestions — not guesswork.
All colour codes and combinations will be included in your toolkit, so your brand looks sharp wherever it appears.
Fonts that feel just right
Fonts are tricky. But we’ve got the experience (and the taste) to pick typefaces that add character without causing chaos. They’ll work beautifully in your templates, presentations and posts.
Definitely no Comic Sans.
Graphic assets and icons
Your team deserves the tools to make beautiful, consistent materials — every time. We’ll design a suite of bold assets, things like backdrops or icons, that make staying on-brand easy and fun.
No more clip-art. No more guessing.
The tools your team needs
Everything lives in your digital brand toolkit: fonts, logos, icons, templates and real-world usage examples. No more hunting for assets. No more inconsistent design. Just clarity, confidence, and a team ready to shine.
Don’t take our word for it…
Here’s what our clients have to say about their journey:
Your questions answered:
When should you consider rebranding?
Rebranding can feel like a big decision, but there are certain signs that it could be the right time. Is the competitive landscape changing, or is your brand failing to attract the clients you want? Has your business evolved but your brand hasn’t kept up? Whether it’s a shifting market, new competition, or a misalignment with your current identity, these are just a few reasons to consider rebranding.
Need help figuring out if now’s the time? Here are 7 signs it could be time to rebrand your business.
How do I use my new logo?
Once your new logo is ready, we’ll provide you with detailed brand guidelines. This includes how to apply your logo across different platforms, recommended fonts, and color palettes to complement your visual identity. We make sure you have all the tools you need to use your new brand with confidence. Learn more about how our brand toolkits can help. Read our guide on how to use your new logo like a pro.
How do I know what will appeal to my target audience?
The secret to a successful rebrand is understanding your audience. Our MarketStreet™ process helps you uncover what makes your business unique and how to engage the people who will love what you do. Through collaborative workshops and deep research, we’ll define your ideal clients and craft messages that truly resonate with them. Check out our process.
Ok, so how much should I invest in a rebrand?
Clients typically invest between £5k – £8k on a rebrand with us. This is usually in following on from MarketStreet™ and followed by Brand Toolkits. Sounds hefty? It is! Because you and your business are worth investing in properly. We spend a shed load of effort getting it just right for you, so you’re not having to go through it again in a couple of years. Plus, how much business might you be losing right now because your brand just ain’t cutting the mustard?
I don’t know what our values are. Can you help us define them?
Absolutely! Defining your values is crucial to creating an authentic brand that resonates. We guide you through a discovery process in MarketStreet™, where we dive into your company’s mission, vision, and core principles. This is the foundation for building a brand that speaks to your audience. Get started with our process here.
What happens if I don’t like the outcome?
We get it – rebranding can be a personal process, and we want you to love the final result. From the start, you’ll be involved every step of the way. If the first round of visuals doesn’t hit the mark, we’ll make revisions. The same goes for the brand script. We’ll keep refining until it works for both you and your ideal clients. Our goal is for you to be proud of your brand, so we’ll never stop until we get it right.
How long does the rebranding process take?
The timeline can vary depending on the scope of the project, but typically, our MarketStreet™ process takes around 8-12 weeks. During this time, we’ll work closely with you to develop a brand identity that truly represents your values and connects with your target audience. It’s an investment in clarity and success.
Will my rebrand impact my current clients?
A rebrand can energize your existing client base when done right! With a clear, updated identity, your clients will feel like you’re more aligned with your values, giving them renewed confidence in your brand. Plus, you’ll be attracting even better-fit clients who resonate with your updated messaging. If handled thoughtfully, a rebrand can strengthen relationships rather than disrupt them.
When should we consider changing our business name?
Changing your business name is a big decision, but it can be necessary if your current name causes confusion (for example, if another business is using the same name), limits your growth, or no longer reflects your brand’s direction. The key is to plan carefully to protect the equity you’ve built. This includes choosing the right new name, legally checking it, and communicating the change clearly and consistently to your clients, team and stakeholders.
With a well-managed process, you can take control of your narrative and even strengthen your brand during the transition. For a deeper dive into when to change your business name and how to do it smoothly, check out our full guide here: When to Change Your Business Name (and How to Do It Without Losing Your Brand).
What happens after the rebrand is complete?
Once your rebrand is live, you’ll have all the tools you need to maintain consistency across every touchpoint. We can provide you with a comprehensive digital toolkit containing logos, fonts, colors, templates, and guidelines. Whether it’s on your website, social media, or printed materials, you’ll be ready to go! Plus, we’ll check in periodically to make sure you’re staying on track.
Do I need a brand launch campaign?
A rebrand is an exciting moment for your business, and launching it to your audience in the right way can make all the difference. While it’s optional, a brand launch campaign helps generate buzz, engage both existing and new clients, and make a lasting impression. If you’re ready to take your rebrand to the next level, we can help you plan and execute a campaign that aligns with your new identity. Learn more about our campaign services here.
Ready to rebrand? First, take a walk down MarketStreet
Using our proven MarketStreet rebranding process, we’ll help you rediscover your brand’s true identity. Let’s uncover the brand that turns heads, wins hearts, and drives real growth.