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REBRANDING THE REBRANDERS. But why? Photo of a creative agency desk in a garden pod on a sunny day with a G&T.

What Makes 39steps Different (And Why We’re Giving Ourselves a Reboot)

It’s a sunny Friday afternoon, I’m melting ever so slightly in the garden pod, and I’m sipping a (rather generous) G&T while watching my inbox behave for once. So what better time to let you in on a little secret?

We’re rebranding. Yup, even brand folk need a bit of a zhuzh now and then.

You see, at 39steps, we’ve spent years helping clients—from funeral directors to whisky giants—find their voice, sharpen their message, and look a whole lot better doing it. We’ve rebranded, rebuilt, and reinvigorated dozens of businesses who wanted to move forward with purpose.

And now it’s our turn.

But this isn’t just about giving the logo a new lick of paint or launching a flashy new website (although yes, the new site is coming soon and it’s a belter). This is about making sure we’re showing up as the agency we’ve become, not the one we were ten years ago.

So, what makes 39steps different?

For starters, we’re not a “churn it out and cross our fingers” kind of agency. We’re big believers in structure, strategy, and a good dose of sass. We don’t just make things look nice, we ask the tough questions. We dig into what makes your organisation tick. We find the soul of your brand and make it sing (or shout, depending on the brief).

Collaboration is baked into everything we do. No mystery design divas here, we work closely with you, your team, your gran if necessary, to make sure your brand feels authentic, clear, and bold enough to stand out in the real world. Not just in the pitch deck.

And we’re not afraid of the so-called “boring” stuff either. In fact, we love turning the seemingly mundane into something memorable. Accountants? Let’s go. Engineers? Bring it on. If you’ve got a brilliant story hidden behind beige branding, we’ll find it – and set it free.

Why does this matter?

Because branding isn’t fluff. It’s focus. It’s your internal rally cry and your external handshake. A strong brand gives your team clarity and your audience confidence. And if we’re helping our clients do that day in, day out, it’s only right that we walk the walk ourselves.

So yes, there’s a shiny new website coming very soon. But more importantly, there’s a clearer, bolder 39steps stepping out into the world – one that’s even better equipped to guide our clients on their brand journeys.

We can’t wait to show you.

In the meantime, if you’re wondering whether your brand could do with a rethink, it might be time for a wee reboot of your own.

Have a look at our blog on when it’s time to consider a rebrand. It’s full of the good stuff – no jargon, no fluff, just helpful pointers (and the odd reality check).

Now, if you’ll excuse me, the ice in my G&T is melting – and so am I.

Cheers,
Julie x