{"id":124177,"date":"2018-02-09T11:21:19","date_gmt":"2018-02-09T11:21:19","guid":{"rendered":""},"modified":"2019-07-22T07:54:47","modified_gmt":"2019-07-22T06:54:47","slug":"wtf-seo-and-what-do-it","status":"publish","type":"post","link":"https:\/\/39steps.co.uk\/wtf-seo-and-what-do-it\/","title":{"rendered":"WTF is SEO (and what to do with it)"},"content":{"rendered":"<p><strong>Here&#8217;s what&#8217;s coming next, in our seminar series, called <em>&#8216;WTF is&#8230;&#8217;<\/em> aimed at demystifying marketing chat, and equipping you with useful constructive tips to implement in <em>your<\/em> business.<\/strong><\/p>\n<p>Our first one on the topical GDPR went down well! As did the wine.<\/p>\n<p>When did you last update your site? Is it still relevant? Can your business be found online for terms you want people to find you for?<\/p>\n<p>Search Engine Optimisation (SEO) has been around now for years. But, WTF <em>is<\/em> it, and how do we make it work in our SMEs?<\/p>\n<p>In this seminar, we&#8217;ll demystify it for you. Our buddy Graeme at <a title=\"Bundle Digital\" href=\"https:\/\/bundledigital.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Bundle Digital<\/a> will explain, in lay terms, what &#8216;keywords&#8217; and links actually are, and explain what Google sees when it looks at your site. We&#8217;ll talk strategy, content and reviews \u2013 all stuff that matters to any SME business owner who wants to grow their business.<\/p>\n<p>We&#8217;ll focus on <a href=\"https:\/\/39steps.co.uk\/services\/digital-marketing\/seo-bundles\/\">why SEO matters<\/a> to your business, and how to make it work for you. You&#8217;ll go away with some hints and tips that you can implement immediately, and a better understanding of what it all means.<\/p>\n<p>We find that wine always helps, too. So there&#8217;ll be some of that! (Do we mention that a lot? &#8211; ed)<\/p>\n<p>Tickets are free and limited \u2013 <a href=\"https:\/\/www.eventbrite.com\/e\/wtf-is-seo-and-what-to-do-with-it-tickets-42570428297\" target=\"_blank\" rel=\"noopener\">sign up here<\/a> for yours!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here&#8217;s what&#8217;s coming next, in our seminar series, called &#8216;WTF is&#8230;&#8217; aimed at demystifying marketing chat, and equipping you with useful constructive tips to implement in your business. Our first one on the topical GDPR went down well! As did the wine. When did you last update your site? Is it still relevant? Can your [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":124356,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[163],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WTF is SEO (and what to do with it) - 39steps Limited<\/title>\n<meta name=\"description\" content=\"We&#039;ll focus on why SEO matters to your business, &amp; how to make it work for you. You&#039;ll go away with some hints and tips that you can implement immediately.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/39steps.co.uk\/wtf-seo-and-what-do-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WTF is SEO (and what to do with it) - 39steps Limited\" \/>\n<meta property=\"og:description\" content=\"We&#039;ll focus on why SEO matters to your business, &amp; how to make it work for you. You&#039;ll go away with some hints and tips that you can implement immediately.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/39steps.co.uk\/wtf-seo-and-what-do-it\/\" \/>\n<meta property=\"og:site_name\" content=\"39steps Limited\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/39stepsstudio\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-09T11:21:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-22T06:54:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/39steps.co.uk\/wp-content\/uploads\/2018\/02\/SEO_compass_eventbrite.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2160\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"julie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@39steps\" \/>\n<meta name=\"twitter:site\" content=\"@39steps\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"julie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/39steps.co.uk\/wtf-seo-and-what-do-it\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/39steps.co.uk\/wtf-seo-and-what-do-it\/\"},\"author\":{\"name\":\"julie\",\"@id\":\"https:\/\/39steps.co.uk\/#\/schema\/person\/00c11987a290d9b00d0b5f55c332ce33\"},\"headline\":\"WTF is SEO (and what to do with it)\",\"datePublished\":\"2018-02-09T11:21:19+00:00\",\"dateModified\":\"2019-07-22T06:54:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/39steps.co.uk\/wtf-seo-and-what-do-it\/\"},\"wordCount\":229,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/39steps.co.uk\/#organization\"},\"image\":{\"@id\":\"https:\/\/39steps.co.uk\/wtf-seo-and-what-do-it\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/39steps.co.uk\/wp-content\/uploads\/2018\/02\/SEO_compass_eventbrite.jpg\",\"articleSection\":[\"Latest news\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/39steps.co.uk\/wtf-seo-and-what-do-it\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/39steps.co.uk\/wtf-seo-and-what-do-it\/\",\"url\":\"https:\/\/39steps.co.uk\/wtf-seo-and-what-do-it\/\",\"name\":\"WTF is SEO (and what to do with it) - 39steps Limited\",\"isPartOf\":{\"@id\":\"https:\/\/39steps.co.uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/39steps.co.uk\/wtf-seo-and-what-do-it\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/39steps.co.uk\/wtf-seo-and-what-do-it\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/39steps.co.uk\/wp-content\/uploads\/2018\/02\/SEO_compass_eventbrite.jpg\",\"datePublished\":\"2018-02-09T11:21:19+00:00\",\"dateModified\":\"2019-07-22T06:54:47+00:00\",\"description\":\"We'll focus on why SEO matters to your business, & how to make it work for you. You'll go away with some hints and tips that you can implement immediately.\",\"breadcrumb\":{\"@id\":\"https:\/\/39steps.co.uk\/wtf-seo-and-what-do-it\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/39steps.co.uk\/wtf-seo-and-what-do-it\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/39steps.co.uk\/wtf-seo-and-what-do-it\/#primaryimage\",\"url\":\"https:\/\/39steps.co.uk\/wp-content\/uploads\/2018\/02\/SEO_compass_eventbrite.jpg\",\"contentUrl\":\"https:\/\/39steps.co.uk\/wp-content\/uploads\/2018\/02\/SEO_compass_eventbrite.jpg\",\"width\":2160,\"height\":1080,\"caption\":\"SEO_compass_eventbrite\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/39steps.co.uk\/wtf-seo-and-what-do-it\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/39steps.co.uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"WTF is SEO (and what to do with it)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/39steps.co.uk\/#website\",\"url\":\"https:\/\/39steps.co.uk\/\",\"name\":\"39steps Limited\",\"description\":\"Edinburgh-based creative brand, marketing and digital agency\",\"publisher\":{\"@id\":\"https:\/\/39steps.co.uk\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/39steps.co.uk\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/39steps.co.uk\/#organization\",\"name\":\"39steps Ltd\",\"url\":\"https:\/\/39steps.co.uk\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/39steps.co.uk\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/39steps.co.uk\/wp-content\/uploads\/2018\/01\/cropped-logo-icon.png\",\"contentUrl\":\"https:\/\/39steps.co.uk\/wp-content\/uploads\/2018\/01\/cropped-logo-icon.png\",\"width\":512,\"height\":512,\"caption\":\"39steps Ltd\"},\"image\":{\"@id\":\"https:\/\/39steps.co.uk\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/39stepsstudio\/\",\"https:\/\/x.com\/39steps\",\"https:\/\/www.instagram.com\/39stepsdesign\/\",\"https:\/\/www.linkedin.com\/company\/39steps\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/39steps.co.uk\/#\/schema\/person\/00c11987a290d9b00d0b5f55c332ce33\",\"name\":\"julie\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/39steps.co.uk\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/401facfd5865c9bbd5128a1c383bcb1c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/401facfd5865c9bbd5128a1c383bcb1c?s=96&d=mm&r=g\",\"caption\":\"julie\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"WTF is SEO (and what to do with it) - 39steps Limited","description":"We'll focus on why SEO matters to your business, & how to make it work for you. You'll go away with some hints and tips that you can implement immediately.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/39steps.co.uk\/wtf-seo-and-what-do-it\/","og_locale":"en_GB","og_type":"article","og_title":"WTF is SEO (and what to do with it) - 39steps Limited","og_description":"We'll focus on why SEO matters to your business, & how to make it work for you. You'll go away with some hints and tips that you can implement immediately.","og_url":"https:\/\/39steps.co.uk\/wtf-seo-and-what-do-it\/","og_site_name":"39steps Limited","article_publisher":"https:\/\/www.facebook.com\/39stepsstudio\/","article_published_time":"2018-02-09T11:21:19+00:00","article_modified_time":"2019-07-22T06:54:47+00:00","og_image":[{"width":2160,"height":1080,"url":"https:\/\/39steps.co.uk\/wp-content\/uploads\/2018\/02\/SEO_compass_eventbrite.jpg","type":"image\/jpeg"}],"author":"julie","twitter_card":"summary_large_image","twitter_creator":"@39steps","twitter_site":"@39steps","twitter_misc":{"Written by":"julie","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/39steps.co.uk\/wtf-seo-and-what-do-it\/#article","isPartOf":{"@id":"https:\/\/39steps.co.uk\/wtf-seo-and-what-do-it\/"},"author":{"name":"julie","@id":"https:\/\/39steps.co.uk\/#\/schema\/person\/00c11987a290d9b00d0b5f55c332ce33"},"headline":"WTF is SEO (and what to do with it)","datePublished":"2018-02-09T11:21:19+00:00","dateModified":"2019-07-22T06:54:47+00:00","mainEntityOfPage":{"@id":"https:\/\/39steps.co.uk\/wtf-seo-and-what-do-it\/"},"wordCount":229,"commentCount":0,"publisher":{"@id":"https:\/\/39steps.co.uk\/#organization"},"image":{"@id":"https:\/\/39steps.co.uk\/wtf-seo-and-what-do-it\/#primaryimage"},"thumbnailUrl":"https:\/\/39steps.co.uk\/wp-content\/uploads\/2018\/02\/SEO_compass_eventbrite.jpg","articleSection":["Latest news"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/39steps.co.uk\/wtf-seo-and-what-do-it\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/39steps.co.uk\/wtf-seo-and-what-do-it\/","url":"https:\/\/39steps.co.uk\/wtf-seo-and-what-do-it\/","name":"WTF is SEO (and what to do with it) - 39steps Limited","isPartOf":{"@id":"https:\/\/39steps.co.uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/39steps.co.uk\/wtf-seo-and-what-do-it\/#primaryimage"},"image":{"@id":"https:\/\/39steps.co.uk\/wtf-seo-and-what-do-it\/#primaryimage"},"thumbnailUrl":"https:\/\/39steps.co.uk\/wp-content\/uploads\/2018\/02\/SEO_compass_eventbrite.jpg","datePublished":"2018-02-09T11:21:19+00:00","dateModified":"2019-07-22T06:54:47+00:00","description":"We'll focus on why SEO matters to your business, & how to make it work for you. You'll go away with some hints and tips that you can implement immediately.","breadcrumb":{"@id":"https:\/\/39steps.co.uk\/wtf-seo-and-what-do-it\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/39steps.co.uk\/wtf-seo-and-what-do-it\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/39steps.co.uk\/wtf-seo-and-what-do-it\/#primaryimage","url":"https:\/\/39steps.co.uk\/wp-content\/uploads\/2018\/02\/SEO_compass_eventbrite.jpg","contentUrl":"https:\/\/39steps.co.uk\/wp-content\/uploads\/2018\/02\/SEO_compass_eventbrite.jpg","width":2160,"height":1080,"caption":"SEO_compass_eventbrite"},{"@type":"BreadcrumbList","@id":"https:\/\/39steps.co.uk\/wtf-seo-and-what-do-it\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/39steps.co.uk\/"},{"@type":"ListItem","position":2,"name":"WTF is SEO (and what to do with it)"}]},{"@type":"WebSite","@id":"https:\/\/39steps.co.uk\/#website","url":"https:\/\/39steps.co.uk\/","name":"39steps Limited","description":"Edinburgh-based creative brand, marketing and digital agency","publisher":{"@id":"https:\/\/39steps.co.uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/39steps.co.uk\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/39steps.co.uk\/#organization","name":"39steps Ltd","url":"https:\/\/39steps.co.uk\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/39steps.co.uk\/#\/schema\/logo\/image\/","url":"https:\/\/39steps.co.uk\/wp-content\/uploads\/2018\/01\/cropped-logo-icon.png","contentUrl":"https:\/\/39steps.co.uk\/wp-content\/uploads\/2018\/01\/cropped-logo-icon.png","width":512,"height":512,"caption":"39steps Ltd"},"image":{"@id":"https:\/\/39steps.co.uk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/39stepsstudio\/","https:\/\/x.com\/39steps","https:\/\/www.instagram.com\/39stepsdesign\/","https:\/\/www.linkedin.com\/company\/39steps"]},{"@type":"Person","@id":"https:\/\/39steps.co.uk\/#\/schema\/person\/00c11987a290d9b00d0b5f55c332ce33","name":"julie","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/39steps.co.uk\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/401facfd5865c9bbd5128a1c383bcb1c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/401facfd5865c9bbd5128a1c383bcb1c?s=96&d=mm&r=g","caption":"julie"}}]}},"_links":{"self":[{"href":"https:\/\/39steps.co.uk\/wp-json\/wp\/v2\/posts\/124177"}],"collection":[{"href":"https:\/\/39steps.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/39steps.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/39steps.co.uk\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/39steps.co.uk\/wp-json\/wp\/v2\/comments?post=124177"}],"version-history":[{"count":3,"href":"https:\/\/39steps.co.uk\/wp-json\/wp\/v2\/posts\/124177\/revisions"}],"predecessor-version":[{"id":126063,"href":"https:\/\/39steps.co.uk\/wp-json\/wp\/v2\/posts\/124177\/revisions\/126063"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/39steps.co.uk\/wp-json\/wp\/v2\/media\/124356"}],"wp:attachment":[{"href":"https:\/\/39steps.co.uk\/wp-json\/wp\/v2\/media?parent=124177"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/39steps.co.uk\/wp-json\/wp\/v2\/categories?post=124177"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/39steps.co.uk\/wp-json\/wp\/v2\/tags?post=124177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}