brightpurpose
‘For 15 years, we’ve kind of looked the same.
After so long, we needed an identity that made us look how we feel inside – energetic, dynamic and confident.‘
Helen Highley, Managing Director
rebranding Brightpurpose purposefully
For 15 years, Brightpurpose has cultivated an enviable client list, helping well-known brands with their evaluation and organisational development.
BUT.
For those 15 years, they’d looked the same. Nothing wrong with that. However, the team had started to feel a little less proud. While the info in their reports was top-notch, the documents visually lacked personality and depth. Material was a bit dated and the website was well over a decade old.
In short, they felt a bit embarrassed. No longer was the look of Brightpurpose reflecting on them well.
So, they bravely decided to stop, review things, decide on who they are now, how they’ve evolved and who they want to be.
services
Workshops | Brand Identity | Responsive Web Design | Graphic Design | Content Creation
Rebrand
Brightpurpose is a small and mighty team of strong, credible, friendly and smart people who really care about their clients and their work. They needed a new look to show their confidence and inspire existing and prospective clients to work with them more.
Crucially, the new look needed to reflect how this team feel on the inside and present a Brightpurpose fit for the next chapter.
Covid-19 pandemic had a significant effect on Brightpurpose, as it did for countless businesses. With the aid of a Digital Boost grant, we were able to help Helen and the team go all in…
The whole team chose the new brand imagery together, and we’re all looking forward to presenting this new image to our clients and partners.
website
The bold brand identity and informative site is a much better reflection of the team – what they do, how they add value and what clients can expect from Brightpurpose.
The colourful imagery reflects the team’s individual personalities well, and represents the energy, enthusiasm and humanity they bring to their work.
“The team at 39steps really ‘got’ us: what we do, who we are and what we stand for. They translated that into an incredible new look that we’re very proud of. We’re getting fantastic feedback from our clients and partners, saying that it gives a real sense of who we are and what it’s like to work us. 39Steps made the process easy and fun, and gave us the confidence to own our space.”
Helen Highley, Managing Director
take the next step
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