Consortia
’39steps are a pleasure to work with, full of energy & passion. Each team member brings a wealth of industry knowledge, skill and wise guidance which we found invaluable during our full rebrand. We now have a superb new website and a brand that rocks! Can’t wait to be back up in Edinburgh to see this lovely bunch of people.’
Keith Roberts, Group Managing Director
brief
The Consortia Group is a fast-growing construction firm based in Liverpool.
The brief was to find a brand position it could own with the construction industry.
Then, to create a cohesive brand identity that’s credible and consistent across it’s newly formed 3 divisions.
We beat off stiff competition from all over the UK including some London big boys, to win the project. Nice.
services
Workshops | Brand Identity | Responsive Web Design | Graphic Design | Content Creation
brand
What’s in a name?
Consortia Integrated Services (Consortia IS for short) wasn’t covering all bases. Known as ‘Consortia’ in the industry, we kept that. Meantime, the business’ umbrella name is The Consortia Group – more befitting the wealth of services that sits under it, with a view to future growth.
Brand assets
The previous identity had 5 coloured circles to represent different aspects. Our up-to-date version of that provides a motif that can be used in a multitude of ways as a brand asset.
Collateral
Along with a set of strong brand guidelines, the in-house team have a set of clear templates created in Canva, so they;re empowered to create whatever document or social post they need.
website
As a key part of the marketing toolkit, the website for The Consortia Group got a complete overhaul.
We planned, designed and built the site around their key personas and 3 core service areas of Transport, Maintenance and Construction.
The in-house team are able to keep it up-to-date with News, Team and Case Studies. The site remains a fresh and engaging resource for prosects and talent.
take the next step
Let’s discuss YOUR project and see which bundle suits you best.
